EFM - ENTERPRISE FEEDBACK MANAGEMENT
EFM – Enterprise Feedback Management is an information management model that enables companies to organize, manage and continuously distribute relevant information shared with clients, collaborators, partners and suppliers. In most organizations, people receive, concentrate, and centralize relevant and vital information needed for executive decisions with minimum risk and maximum accuracy.
In order to make this model a reality, it’s necessary to integrate a professional information management and collection system (QuestManager) with the main transactional systems of the company (ERP, CRM, etc) and program it to continuously apply answers directed to specific people, based on specific actions and behavior. For example: if a new client is registered in the ERP, automatically a sales manager should be informed.
EFM is a model that has been growing worldwide due to the fact that it complements the BI (Business Intelligence) systems. These systems generally only evaluate cold processes and transaction numbers, and the traditional market research system, take photographs of past results in one or more marketing, sales or HR actions, as well as periodically conduct satisfaction surveys, organizational environment, 360o evaluations, etc.
EFM offers an organization the opportunity to measure, control and effectively add important “behavioral” (and not only transactional) facts to the analysis in an organized way, which relates to collaborators, clients, partners and suppliers, making the 360o approach a reality.
The goal of this model is to give movement to these Business Intelligence (BI) and Market Research “photographs”, incorporating the knowledge that is stored with people and, for the most part, disorganized, poorly distributed or wasted by organizations. Organized access to this feedback and information will help executives better decide and develop pro-active solutions instead of working exclusively in correcting past actions (reactive).
With this information organized in one place, companies can create indicators and compare them to real business results. The constant monitoring of these indicators give executives the power to make pro-active decisions with smaller risk of failure.
These indicators also serve as real-time warnings of possible problems, allowing identification and imediate recognition of new opportunities.
How do you implement EFM through QuestManager?
